Viewers in more than 2 million homes, representing nearly half of all Los Angeles-area TV households, watched Pasadena's Tournament of Roses Parade live on New Year's Day, ratings from the A. C. Nielsen Co. showed Wednesday.
The audience measurement figures indicated that the five stations broadcasting the annual event from 8:30 to 10:15 a.m. got a total rating of 46. That means that 46% of the Los Angeles market's 4.4 million homes with TV sets were tuned to the Rose Parade. Discounting households where the TV wasn't on at all, the Pasadena spectacle attracted about 84% of the available audience.
Getting the bulk of those viewers was KTLA Channel 5, which scored a 20 rating for the parade telecast, compared to a 12 for KTTV Channel 11, a 7 for KNBC Channel 4, a 5 for KCBS-TV Channel 2 and a 2 for Spanish-language KMEX Channel 34.
Officials at KTLA said it was the 10th year in a row that Channel 5's coverage had been the No. 1 preference of Rose Parade viewers.