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Cost-Conscious Datatron Returns to Tustin Offices

January 12, 1985|BRUCE HOROVITZ | Times Staff Writer

In moves aimed at cutting costs, and improving its financial position, troubled Datatron Inc. announced Friday that it had moved most of its operations into a single facility and had retained the services of a Newport Beach investment banking firm.

The computer company's move from Garden Grove to offices in Tustin is a bid to "strengthen Datatron by cutting costs and redirecting our resources," said Daniel Crooks, Datatron president.

The company, which reported 1984 fiscal year losses of $2.4 million, has hired the investment banking firm of Diehl, Speyer & Brown to give financial advice.

"Datatron is a troubled company in a troubled industry," a Datatron spokesman said. "It needs someone who knows all the investment banking options to go forward with."

Rocked by problems last year that included the resignations of most of its board members, Datatron hopes to position itself better in 1985.

Diehl, Speyer & Brown, generally regarded as a top-flight investment banking firm, has worked with a number of Orange County companies, including Gish Biomedical Inc. of Santa Ana and Microventure of Irvine.

Spokesmen from Diehl, Speyer & Brown were not available for comment late Friday afternoon.

This is not the first time Datatron has had its headquarters in Tustin. The company owns the 160,000-square-foot building at 2922 Dow Ave. in Tustin that it is moving back into. In spinning off several large divisions over the years, it was not using all of the space.

As offices in Garden Grove became cramped, however, company officials decided to return to Tustin.

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