A Santa Monica insurance company is blanketing businesses that cater to homosexual men with promotional pamphlets in hopes of boosting sales of medical insurance covering acquired immune deficiency syndrome.
Coastal Insurance Co. has sold 365 AIDS medical expense policies since Jan. 14, when the state Department of Insurance approved sale of the insurance, the first of its kind in California.
Inquiries have doubled in the last few weeks, to about 15 a day, according to James Hotinger, a Coastal spokesman. Hotinger attributed the increase to the distribution of 11,000 pamphlets in 250 locations around the state, including health clubs, restaurants and bars in West Hollywood.
About half of the policies were sold in the San Francisco Bay area and one-quarter in West Hollywood, Hotinger said.
"We have been leaving (the pamphlets) anywhere that high-risk individuals might be in attendance," Hotinger said. "Those policies have been coming in extremely well."