There are two publications, similar to the used-car market's Kelley Blue Books, that list prices for new and used computers. The Brown Book, published in Santa Barbara, lists suggested retail and average selling price for new equipment along with the "fair market value" of used systems. The average new price takes discounts into consideration and is often much lower than the suggested retail. The fair-market value of used equipment is based on "the average of what people are selling them for," according to Fred Brown, the book's publisher. An 18-month subscription--six quarterly editions--sells for $375.
Don't Always Agree
The Orion Blue Book, which comes out annually and sells for $49.50, lists prices for new and used equipment at both retail and wholesale. Buyers and sellers interested in free price information may call Orion Research of Durango, Colo., at 303-247-8855.