"8 O'CLOCK NEWS," Monday (11)--There's good news for fans of news.
Defying tradition, KTTV is introducing an 8 p.m. half-hour weeknight news program this week to complement its regular hourlong 10 p.m. newscast.
That's bad news for "Entertainment Tonight," which is being bumped to 12:30 a.m. to accommodate the "8 O'Clock News."
Regular anchors Marcia Brandwynne, who also holds the title of managing editor, and Jay Scott, who joined the station only recently, will anchor the new half-hour Monday-Friday program. Regular weathercaster Bill Austin also will appear on the new program, and former Los Angeles Dodger Rick Monday will debut as the sportscaster.
Early evening TV was long considered the property of entertainment programs. But that philosophy began changing in recent years as TV news became a lucrative profit center and independent stations aggressively searched for counter-programming strategies to entice viewers from the networks.