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The Return of 'Original Coke'

July 22, 1985

Thanks, Coke.

Thanks for allowing me to be in the audience to witness the most monumental publicity stunt in U.S. history.

In just a few years, the Harvard Business School will be using your master plan as a paragon of how to generate billions of dollars worth of free publicity while introducing a new product.

Naturally, it will be called "a classic case."

JOSEPH H. FREDERICKSON

Riverside

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