Build a better mousetrap, the old capitalist adage goes, and people will beat a path to your door. Maybe so. But Michael Del Rey is pinning his hopes on building a better beverage helmet.
For the young urban professional who has everything, Del Rey, a young, suburban entrepreneur, has come up with the Yuppie Beverage Helmet.
The helmet is designed to save busy yuppies the time and trouble of hoisting a glass, thus freeing the hands for more productive tasks.
"I tell people it's a need," said Del Rey, who runs his operation out of his parents' home in Diamond Bar. "Like air and bread and water. Yuppies love it. It makes the task of drinking easier. They can spend more time thinking about money. There's more time to read the Wall Street Journal . . . another 30 seconds to scan stock quotes."