CHICAGO — Tony the Tiger, the Jolly Green Giant, Charlie the Tuna and Morris the Cat may not look alike, but they have the same father, Leo Burnett Co.
The world's eighth-largest advertising agency celebrated its 50th birthday Monday with Burnett characters Tony, Ronald McDonald and the Pillsbury Doughboy joining 1,800 employees in a parade through the Loop.
Burnett's menagerie includes some of the most identifiable characters in advertising history, including the Marlboro Man and the Snap, Crackle and Pop elves of Rice Krispies fame.
"The Green Giant campaign has lasted 50 years," said Richard Fizdale, president and chief creative officer for Burnett operations in the United States. "The Marlboro man is the most successful advertising campaign in the world. There's no question that Morris the Cat is the most successful for pet food ever."