The second threat stems from the fact that it has become chic in France to mimic American ways and use American expressions. The French newspaper Liberation--favored by young, trendy, educated Parisians--likes to pepper its headlines with English expressions. When Mikhail S. Gorbachev was named the new Soviet leader early this year, Liberation's main headline read, "Kremlin New Look."
Proliferation of Commissions
Over many years, the French government has developed an enormous array of institutions to defend and promote the French language. Besides the academy, there is the High Council of Francophonie, the General Commission of the French Language, the Consultative Committee of the French Language, the Alliance Francaise, the Agency of Cultural and Technical Cooperation, the International Council of the French Language, the Institute of Research on the Future of French and many others.
The newspaper Le Monde has estimated that there are 250 government and private organizations devoted to the French language. A large percentage of foreign aid is spent on the teaching of the French language and on supporting international organizations that promote it.
The General Commission of the French Language, which operates out of the office of the premier, has the authority to fine companies that use foreign words in their advertising and labeling and fail to provide an adequate French translation. Two companies were fined recently for promoting products called Lemtea and Fast Drink.