Southern California builders will do virtually anything to move their products, but when he took off his trousers, David Young may have gone a bit further than most.
Young of Young & Praisler Development Inc., Santa Ana, is following in the footsteps of TV pitchman Cal Worthington and others in the great tradition of Southern California marketing.
Instead of wearing cowboy boots and promising to stand on his head or eat a bug, Young is pictured in one advertisement wearing a barrel and a deerstalker cap and smoking a Sherlock Holmes-style calabash pipe. The advertising copy for Northgate in Fontana includes the sentence: "We're beating the pants off the competition."
Another ad plays on the similarity in pronunciation of "Holmes" as in Sherlock and "homes" by stating that Young & Praisler has "Homes for every body."