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PSA Seeks to Initiate 3 More Mexico Flights

September 12, 1985|GREG JOHNSON | Times Staff Writer

SAN DIEGO — Pacific Southwest Airlines, which eliminated its unprofitable Mexican flights in the early 1980s, plans to initiate three weekly non-stop flights between Los Angeles International Airport and San Jose del Cabo/Cabo San Lucas, a resort village at the furthermost tip of Baja California, the company said Wednesday.

"There is a strong leisure market to be developed in Cabo," according to Russell L. Ray Jr., president of the San Diego-based airline.

PSA, which did not release a pricing strategy, will compete against Aeromexico and Mexicana airlines, which offer daily flights to Cabo.

The airline anticipates receiving U.S. Department of Transportation approval for the flights by Oct. 1 and plans to begin service in early November. Officials anticipate a profit on the route in the first year.

PSA began flying to Puerto Villarta, Mexico, in 1980, and later added flights to Mazatlan. Both destinations proved unprofitable and were eliminated in late 1982 because Mexicana Airline was nationalized and because of instability of the Mexican peso.

PSA will most likely use its fuel-efficient BAe 146 aircraft for the approximately two-hour flight from Los Angeles to Cabo, a spokeswoman said.

Western Airlines, which offers service to six Mexican locations, is the only other domestic carrier offering flights from the West Coast to Mexico.

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