Mission Viejo, a development of the Mission Viejo Co., has been recognized nationally for having the "Best Outdoor Advertisement of a Corporate or Master-Planned Community" and the "Best Newspaper Advertisement, Multiple Project, Corporate or Master-Planned Community, Four-Color, Any Size," two divisions in the 1984 Target Awards, jointly sponsored by Professional Builder Magazine and Builder's Advertising Journal.
King Advertising & Public Relations of Newport Beach created the Mission Viejo ads. The Target Awards is a new competition dedicated solely to honoring real estate advertising.
Among the other California winners was Pointe Del Mar, a development of the W. A. Davidson Co. of San Diego, which tied for "Best Brochure, Individual Project, Over $175,000 Unit Cost." Design Group West/Crouch & Fuller Inc. of Del Mar was the advertising agency involved. Lord Stirling Village, a development of Lanid Corp., in New York tied for this award.
Valencia, a project of the Valencia Co., was honored for having the "Best Brochure, Master Planned Community." The Good Guise of Encino created the brochure.