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Gorbachev Name Boosts Vodka Sales

October 06, 1985|From Reuters

BONN — Soviet Leader Mikhail Gorbachev, pursuing a relentless campaign against alcohol in his own country, has unknowingly boosted sales of a vodka bearing his name in West Germany, a company spokesman said Friday.

While demand for other vodkas has slumped this year, sales of the Gorbatschow brand have rocketed by more than 22% since the new Kremlin chief came to power and widened the producer's market share from around 14% to 20%.

The name of the vodka company, founded by a Russian emigrant in Berlin in 1921, is the same as the German transliteration of the Soviet leader's surname.

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