Digital Productions, the Los Angeles firm that uses a supercomputer to help create three-dimensional graphics for movies and advertising, is pursuing more scholarly fields with more than $1 million in grants from the National Science Foundation. Its first completed project--a 10-minute film titled "Black Hole Hydrodynamics: Accretion Disk Formation"--is on the ponderous side compared with some of Digital's earlier productions, which included special effects for the feature film "2010." And the audience was certainly new: a conference of the International Astronomical Union in Copenhagen.
But in addition to making a scientific contribution, Digital says its participation in the science foundation's supercomputer programs gives the company exposure as it attempts to expand outside entertainment into other industries.
"You go into the big corporate research labs and they're harder to make a pitch to," says Donald Thorp, vice-president in charge of Digital's science and industry division, which employs about 25 of the company's 85 employes. "This provides us with a lot of opportunity to show what we can do."
Already, Thorp says the company has landed contracts with U.S. and European auto makers for design and styling, applying technology used in making "2010" to such projects as simulated wind-tunnel testing of the aerodynamic features of cars. He wouldn't identify the companies.