I read the article on Santa Monica's business image (Times, Sept. 29) with considerable interest. Although the article was based on opinions of others rather than the writer, the slogan of "People's Republic of Santa Monica" will linger for a considerable number of years thereby continuing to hamper growth, if any, within the city.
The president of the Chamber of Commerce makes reference to the fact that people outside Santa Monica are not aware of the political changes that have taken place on the City Council since the adoption of their slogan. Unfortunately, people are aware of the changes, subject to change come next election, and therefore continue to be hesitant of placing any trust whatsoever in the city governing body.
First of all, the article did not elaborate on the changes, but to my knowledge, the initial issue that warranted their current slogan was rent control, which was introduced by a radical group for political gain, and has not changed to any degree since inception. Although rent control is confined to properties other than commercial, all developers and investors of commercial property must take all factors into consideration . . . prior to making an investment, and the restrictive measures incorporated in rent control, subject to change by a limited number of individuals, normally chosen or selected because of their opposition to landowners, is the primary factor for lack of growth. In other words, uncertainty, surface decisions and political clout within the city of Santa Monica may lead one to believe the adopted slogan is far too conservative.