In a city where personalized license plates seem to have run amok, it had to happen sooner or later: A local company is marketing domestic and European wines with custom-designed private labels for individuals, businesses and restaurants.
Los Angeles-based Paladin Vineyards, a subsidiary of the private-label wine distribution company Wine Masters International Inc., says its service will enable "restaurants and businesses . . . to have their corporate logos imprinted on (wine) labels in a foil stamp, while individuals will be able to have personal messages printed from a selection of various typefaces."
Paladin Vineyards expects some of its major customers to be restaurants that want to offer something a bit more fancy than simple "house wine." The company also expects considerable demand from corporations interested in giving gifts of wine with their corporate logo and a seasonal message on the wine bottle label.
"We have approximately 41 different wines now and we will have approximately 160 different wines by the summer," said Frederick Le Comte, president of Wine Masters.