At first glance, Contents looks somewhat like a futuristic, unfinished building site. Or perhaps a high-tech, concrete bomb shelter decorated with black rubber-tire curtains, black track lighting, scaffolding and directors' chairs.
But the 2,000-square-foot space--composed entirely of poured concrete walls, floors, display shelves and tables--is, in fact, one of the newest and most unusual boutiques to open in the Beverly Center this year. Proprietor Herb Fink, who also owns the Theodore, Country Club Fashions and Sonia Rykiel boutiques, calls the look of the place "minimal" and prides himself on art gallery-like, custom-made features such as inlaid steel strips on the floor, genuine scaffolding (used as dress racks) and dangling telephone wires on the ceiling, which snake in and out of track lights.
There are also life-size cutouts of Chinese workers walking across the walls and ceiling in the front display window. The hand-painted, compressed-wood figures are by L.A. artist Stephen Verona.
"Intense--that's what I call the spirit of the place," Fink says.
"We want to project a strong, focused point of view. Surrounded by all this concrete, how can you not be focused?" he asks rhetorically. "I mean, the window displays alone weigh 600 pounds apiece. "