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SAN DIEGO INDUSTRY NOTES

November 19, 1985

PSA has hired Della Femina, Travisano & Partners of California as the airline's advertising agency. Meanwhile, PSA will begin nonstop service between Los Angeles and San Jose del Cabo/Cabo San Lucas, Mexico, on Dec. 19. The one-way unrestricted fare on the route will be $140, with round-trip discounts as low as $230.

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