For the sixth consecutive week, NBC's resurgent "Today" show has won the ratings race against ABC's once-dominant "Good Morning America," this time by five-tenths of a ratings point, A.C. Nielsen audience estimates showed Friday.
According to ratings averages for last week, "Today" had a 5.6 rating and a 25% share of the audience in its two-hour time period, and "Good Morning America" a 5.1 rating and a 23% audience share. Each ratings point represents 859,000 homes.
"We're really going now," exulted "Today" executive producer Steve Friedman.
Such wasn't the case last week for the oft-changed "CBS Morning News," still struggling for a comeback with a new anchor team, a new executive producer, and with format changes in the works. It remained deep in third place in the Nielsens, averaging a 2.8 rating and a 13% share of the audience.
Despite all the publicity about the disease, NBC News' prime-time special on AIDS, anchored by Tom Brokaw, was easily bested in its Tuesday night time period by a private eye series and a beauty pageant, national ratings show.