Top-selling Soft Drinks

THE BIG GET BIGGER: Coca-Cola, the world's largest soft-drink company, agreed Thursday to buy No. 3 Dr Pepper for $470 million. The deal, which would give Coca-Cola 45.7% of the $25 billion-a-year soft-drink market, comes less than a month after arch-rival Pepsico agreed to acquire Seven-Up. The acquisitions, if allowed to proceed by the FTC, would give Coca-Cola and Pepsico nearly 80% of the market. 1985 market share of leading soft drink manufacturers Pepsico 27.4% Dr. Pepper 7.1% Seven-Up 6.3% Del Monte Corp. (Sunkist and Canada Dry) 4.6% Royal Crown 3.5% Other 12.5% Coca-Cola 38.6% After Acquisitions: Pepsico 33.7% Del Monte Corp. (Sunkist and Canada Dry) 4.6% Royal Crown 3.5% Other 12.5% Coca-Cola 45.7% Source: Beverage Industry Magazine Top-Selling Soft Drinks Based on 1985 case volume sales