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The Wrong Sign

February 23, 1986

Much to my dismay, when I started to look for our beautiful Bullocks Wilshire store on your map (of the Coachella Valley) ( Jan. 12), lo and behold, (I found that) you had named us Bullock's. True, in 1943 this was a Bullock's Department Store, but for more years than I can remember the sign on our building has read Bullocks Wilshire. Bullocks Wilshire is a division of Bullock's Department Stores, but several years ago the Wilshire Division was formed as a specialty store. Since then, we have worked very hard to establish ourselves in the various communities and to be recognized individually.

Lily J. Taylor

Vice President, Branch Stores

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