Los Angeles is using a show-biz approach to promote its 10-year-old Westwood shuttle bus service, which provides transportation between the Federal Building and Westwood Village on weekends for only 25 cents.
The city's 30-second film, starring Councilman Zev Yaroslavsky, will be shown in Westwood movie theaters this spring along with other public service announcements and film previews.
The brief film is designed to remind the public that the shuttle service provides free parking at the Federal Building and a 25-cent ride into Westwood Village, officials said.
The shuttle is intended to reduce congestion in Westwood Village with its many restaurants, movie theaters and stores, they said.
"The Westwood shuttle can help solve parking problems in Westwood," said Donald Howery, director of the city Transportation Department, which sponsors the shuttle. Ridership averages about 250 a day, he said.