A 3-year-old boy has just swallowed a capful of bleach. His mother, near panic and not sure what to do, calls the emergency number at UCI Medical Center's Regional Poison Center.
Such cases are almost hourly occurrences in Orange County, and UCI's poison center often is the first source to which anxious parents will turn to find out how to help their children.
To mark National Poison Prevention Week, which began Sunday, the Poison Prevention Foundation of Orange County has launched an educational program titled "Don't Let Them Play for Keeps."
With the support of the Orange County Pharmaceutical Assn., the foundation is distributing educational pamphlets through pharmacies, drug wholesalers and doctors.