PHOENIX — Greyhound Corp., parent of the country's largest bus line, announced plans Tuesday to divide into four regional carriers and let independent agents manage all of the company's terminals, part of a strategy aimed at competing more effectively against low-fare airlines.
Chairman John W. Teets said the "revolutionary" plan will go into effect May 11.
Teets said Greyhound Lines President Frederick Dunikoski has been named chief executive of the company. Frank Nageotte will continue as chairman. Four vice presidents will head the regional carriers, based in New York, Chicago, Atlanta and San Francisco, the company said. All of Greyhound's 127 company-run terminals will be converted to commission agencies, the company said, but it did not disclose whether the terminals will be leased or sold to the commission agents.
The reorganization and terminal conversions are the latest moves by the Phoenix-based company to change its 72-year-old bus line from a coast-to-coast, intercity carrier into a short-hop service, stressing markets not served by airlines. Greyhound is the country's largest bus company with 3,100 vehicles.
"If, in fact, we believe that our business is regional and no longer national in scope, it makes sense then to break up Greyhound Lines into its marketing areas," Teets said. "Wherever you go in the United States today, you have discount airlines chewing at the market. All our areas are under assault." By creating regional companies with separate profit and loss sheets, Greyhound will be able to determine "where those most difficult markets are and what must be done in that region," Teets added.