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Survey Among Downtown Area Employees Set

May 04, 1986

Los Angeles will initiate on May 12 a comprehensive study of downtown employees' attitudes, preferences and spending habits to assist the Community Redevelopment Agency in revitalizing the downtown area as a place to shop and eat as well as work.

Ten thousand to 12,000 questionnaires developed by the Wilshire Organization, real estate and management consultants, Los Angeles, will be distributed to employers in the garment, jewelry, financial and government districts and along Broadway and in the western downtown area.

The 13-page questionnaire contains 45 questions covering socio-demographic information about the answerer and the answerer's attitudes toward and preferences among stores and other businesses. The questionnaire period is expected to take between one and two weeks, after which the responses will be tabulated.

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