A Glendale businessman who has been bucking the city's stringent sign ordinance for more than a decade doesn't give up easily.
Insurance broker Bob New, who has lost every other battle in his legal war with the city, on Tuesday appealed his cause to the state Supreme Court, saying the issue of sign control goes beyond mere painting on walls.
"This is a cause for liberty," said New, who has repeatedly argued that the ordinance regulating the size and type of signs is a violation of freedom of speech. He said he and two co-plaintiffs in the suit "are dedicated to the idea that we need more freedom in this country rather than less."
New was among the first business owners cited for violating the sign ordinance after it was adopted in 1973. The law prohibits rooftop signs and signs painted on walls, such as he has at his business at 736 N. Glendale Ave.