After creating a great deal of speculation about its plans by insisting on unveiling them 3,000 miles away from its home base in Costa Mesa, C.J. Segerstrom & Sons today will finally say what's new in the works for its expansion of South Coast Plaza--possibly by naming a number of fashionable boutiques to open at the huge mall.
The idea of staging the announcement at New York's Helmsley Palace hotel on Madison Avenue has generated speculation that the Southern California mall might be importing a glamorous New York retailing institution. A local newspaper columnist even suggested that Bloomingdale's might be Segerstrom's latest catch.
However, Jim Scellonick, senior vice president of Cincinnati-based Federated Department Stores, which owns Bloomingdale's, emphatically denied that Bloomies is opening a sister store at South Coast Plaza.
Scellonick said such a step would be illogical because it would pit Bloomingdale's against Bullock's, another Federated store. Bullock's already is a key tenant at South Coast Plaza and is in the midst of a major expansion.