A Glendale businessman who unsuccessfully challenged the constitutionality of the city's stringent sign laws for more than a decade admitted defeat this week after the state Supreme Court refused to hear a final appeal.
Insurance broker Bob New, who claimed that the city's sign ordinance violated his freedom of speech, said he will take down a rooftop sign the city has declared illegal.
The court's refusal to hear the case last week ended New's long battle against the city, which he had waged since being cited for criminal violation of the laws shortly after they were adopted in 1973.
"It has been a rewarding experience and we have achieved our end," said New, who has maintained all along that he was waging a battle for freedom of speech. "We won the moment we elected to stand up for our rights."