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LETTERS : B of A Didn't Splurge on Frills

August 03, 1986

From the consumer standpoint, I find the situation of Bank of America somewhat puzzling. For decades, this institution has characterized its branches and its physical facilities as the epitome of simplicity, stark economy, almost invariably to the point of excess.

For ages, its branches were uncarpeted, had no air conditioning, were grossly understaffed, used young, inexperienced tellers, had absolutely no "frills" such as parking, etc. Many of its contemporaries, who are still around and thriving, have displayed a virtually luxuriant facade.

This unique situation makes it evident that an even higher degree of fault be directed at its upper management for its predicament being presently suffered. It appears that no money has ever been spent in keeping up the bank's consumer facade.

WAYNE RIVES

El Toro

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