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Evolution in Packaging Is at New Stage : Cellophane Was 1st Big Step, Now Plastic Beverage Cans Arrive

August 04, 1986|PETER BEHR | The Washington Post

Second is his belief that the best solutions often are those that challenge conventional thinking. "Nylon, the silicon chip, the transistor, the helicopter and polio vaccine--all in their fashion--were discoveries which challenged conventional wisdom, but seem to us today to be as obvious as a natural phenomenon like gravity."

Finally, there is the creative role of the subconscious, which solves problems during sleep and presents the answers during a morning shower or after a midday snooze. "I once had a brilliant engineer working with me who insisted his best ideas came to him while he was napping," said Wyeth. "Certainly, there are examples of this from the lives of Descartes, Leibnitz, Milton and Rossini, who claimed that their best thinking took place under a blanket. I mention this not because I am suggesting that every engineering lab should be equipped with beds, but rather that we ask ourselves whether we offer our colleagues or employees an environment that nurtures creativity."

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