Tucked in among horse-head oil pumps and tanker trucks and surrounded by oil fields in a Signal Hill industrial area, the Hidden Rod Shop has been initiating beginning fishermen for nearly 15 years.
True to the shop's name, owner Don Mollet, 44, frequently has to direct would-be fishermen to his cluttered--but organized--premises on Gardena Avenue.
Once they find it, however, they encounter a brightly colored array of flies, feathers, buck tails and anything else a fly fisherman would need to make his favorite lure. Mollet has been tying flies for 22 years, and he estimated that he has helped a thousand novice anglers.
"We get a lot of beginners started up here," Mollet said. "We try not to be too highfalutin'. Some of these expensive shops turn some of the beginners off. We tone it down a little and gear our business to beginners."