DETROIT — American Motors Corp. announced today that it would offer zero-interest financing for most of its 1986 cars and Jeeps, the latest volley in the incentive war among U.S. auto makers trying to clear the way for its 1987 model year.
"You just can't go below zero. . . . We wanted the best program for our customers and they got it," said Joseph E. Cappy, AMC president and chief executive officer.
Last week, General Motors Corp. and Ford Motor Co. began offering 2.9% loans and Chrysler Corp. offered car buyers 2.4% loans through their financing arms.
The GM and Ford offers were on three-year notes, while the Chrysler offer, like the AMC offer, is on two-year notes.