FRESNO — Angered by "vicious" magazine comments about family members of the Gallo wine dynasty, the world's largest winery announced today it has yanked $650,000 in ads from Time Inc. publications.
The comments which reportedly angered Ernest and Julio Gallo were contained in a generally favorable article that appears in the Sept. 1 issue of Fortune magazine. The two Gallos, who live and run their business in Modesto, gave the magazine one of the few on-the-record interviews they have allowed in the last decade.
Among other things, the article alleged that Ernest's two sons are not ideal corporate executives at E & J Gallo Winery, which produces almost 40% of California wine. The article called the judgment of son Joseph "uneven" and characterized another son, David, as given to "occasionally bizarre" behavior.
Repeated Shotgun Story
The article also repeated a story which the two Gallos have long denied was true, alleging that their father chased them across a field with a shotgun. The incident reportedly occurred shortly before the Gallos' father killed his wife and then committed suicide in 1933 in Fresno.