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Nearly 400 Entries Considered : Elan Awards Given for Best Marketing

September 21, 1986

Santa Fe in Valencia, Marlborough Seaside Village in Port Hueneme and Del Rey Colony in Marina del Rey were grand award winners at the fourth annual Elan Awards ceremonies at the Century Plaza Hotel in Century City.

The awards are presented each year by the Los Angeles, Ventura, Santa Barbara chapter of the Sales & Marketing Council, an affiliate of the Building Industry Assn. of Southern California. More than 1,100 people attended the Sept. 13 program where nearly 400 entries received award consideration.

Santa Fe, a development of Valencia Co., was honored for houses with an average sales price of less than $110,000. The architect was Johannes Van Tilburg & Partners, with interior design by Color Design Art.

Marlborough Seaside Village, developed by Marlborough development Corp., won in the $110,000 to $170,000 category. The architect was Magaro & Stockton, with interior design by Norman Colburt. Del Rey Colony, by Christiana Community Builders, won in the $170,000 and over category. The architect was Richardson, Nagy, Martin and the interior designer was Joseph A. Terrell.

For the Record
Los Angeles Times Sunday October 5, 1986 Home Edition Real Estate Part 8 Page 4 Column 4 Real Estate Desk 4 inches; 130 words Type of Material: Correction
The announcement of winners published Sept. 21 following the fourth annual Elan Awards program honoring marketing efforts in the Southern California housing industry, contained three errors. The Los Angeles, Ventura, Santa Barbara chapter of the Sales & Marketing Council, an affiliate of the Building Industry Council of Southern California, is the event sponsor.
Following are corrections in the respective categories: In the Grand Award (community with an average sales price under $110,000 category), won by Sante Fe in Valencia, Color Design Art was the interior designer, Albers and Albers designed the sales office; Serenata, by Sandorf Building Co., was the winner of the the Best Architectural Design (detached-- not attached --home under 1,500 sq. ft.); Skyview, by Glenfed Development, was the winner of the Best Architectural Design (detached-- not attached --home, 1,500 to 2,200 sq. ft.).

Following is a complete list of Elan '86 award winners:

BEST LOGO (Tie)

Del Rey Colony. Builder: Christiana Community Builders.

Marketing Director: Sandra Kulli.

Ad Agency: Josh Freeman Design Office

Santa Fe. Builder: Valencia Co.

Marketing Director: Nancy Hibma.

Designer: Don Fotine.

BEST GRAPHIC CONTINUITY (Tie)

Moreno Del Rey. Builder: Inco Homes.

Marketing Director: Steve Vliss.

Ad Agency: Lewis and Associates.

Weston Park. Builder: Weston Communities.

Marketing Director: Bob Jones.

Ad Agency: RAP Communications.

BEST BROCHURE (For a community with average sales price under $110,000.)

The Heights at Highlands. Builder: Ahmanson Developments.

Marketing Director: Carole Keller.

Ad Agency: Lewis and Associates.

BEST BROCHURE (For a community with average sales price from $110,000 to $170,000.)

Connemara by the Sea. Builder: Arc Connemara Associates.

Marketing Director: John Thomas.

Ad Agency: Nelson and Gilmore.

BEST BROCHURE (For a community with average sales price over $170,000.)

Park Place. Builder: Watt Luxury Housing.

Marketing Director: James Knapp.

Ad Agency: Burton Advertising.

BEST BLACK AND WHITE AD (64 1/2 column inches or less, any price community.)

The Willows. Builder: Urban West Communities.

Marketing Director: Phil Yasskin.

Ad Agency: The Good Guise.

BEST BLACK AND WHITE AD (Over 64 1/2 column inches, any price community.)

Whitehawk at North Ranch. Builder: The Whitehawk Partnership.

Marketing Director: Jim Oates.

Ad Agency: RAP Communications.

BEST COLOR AD (Full page or less, any price community.)

Sunnycove. Builder: AFCOM.

Marketing Director: William Dawson.

Ad Agency: Ardmore and Brown Marketing Communications.

BEST COLOR AD (Over a full page, any price community.)

Morningside. Builder: Trojan Properties.

Marketing Director: N. Alan Williams.

Ad Agency: Junger-Wellman and Co.

BEST AD CAMPAIGN (Tie)

Del Rey Colony. Builder: Christiana Community Builders.

Marketing Director: Sandra Kulli.

Ad Agency: Josh Freeman Design Office.

Morningside. Builder: Trojan Properties.

Marketing Director: N. Alan Williams.

Ad Agency: Junger-Wellman and Co.

BEST PUBLICITY CAMPAIGN

S and S Construction. Marketing Director: Joseph W. Anguiano.

Public Relations: Lewis and Associates.

BEST RADIO COMMERCIAL

Desert Breezes. Builder: The Williams Co.

Marketing Director: Betty Williams.

Producer: Bryan Hardwick Associates.

BEST SIGNAGE PROGRAM

Del Rey Colony. Builder: Christiana Community Builders.

Marketing Director: Sandra Kulli.

Signage: Josh Freeman Design Office, Stuart Karten Design, and Distinctive Woodcraft

BEST BILLBOARD

The Heights. Builder: Ahmanson Developments.

Marketing Director: Carole Keller.

Ad Agency: The Roxburgh Agency.

Design: Outdoor Dimensions.

BEST SALES OFFICE (500 square feet and under.)

Applewilde Hills. Builder: Crismar Homes.

Marketing Director: Barbara Griffin.

Displays: Albers and Albers.

BEST SALES OFFICE (Over 500 square feet.) (Tie)

Villagio. Builder: EPAC Equities.

Marketing Director: Rick Doremus.

Displays: Impact Images.

San Marino at Valencia Summit. Builder: Valencia Co.

Marketing Director: Nancy Hibma.

Displays: Impact Images.

BEST INTERIOR DESIGN (Attached home, average sales price under $110,000.)

Cambridge Glen. Builder: Glenfed Development.

Marketing Director: Kathy Dantagnan.

Interiors: Design Merchandisers.

BEST INTERIOR DESIGN (Attached home, average sales price from $110,000 to $170,000.)

Hidden Canyon. Builder: Griffin Homes.

Marketing Director: Marion Kiesling.

Interiors: Color Design Art.

BEST INTERIOR DESIGN (Attached home, average sales price over $170,000.)

Park Place--Plan A. Builder: Watt Luxury Housing.

Marketing Director: James Knapp.

Interiors: Kellard Baron Design.

BEST INTERIOR DESIGN (Detached home, average sales price under $110,000.)

Serenata. Builder: Sandorf Building Co.

Marketing Directors: Alan and Margie Sandorf.

Interiors: Yeiser-Garland and Associates.

BEST INTERIOR DESIGN (Detached home, average sales price from $110,000 to $170,000.)

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