When is a residential sales office not just a residential sales office?
When it is also an old-fashioned emporium with turn-of-the-century wooden buckets, apothecary bottles and fruit-packing crates.
When it is a French bakery with a baker's rack holding dozens of loaves of bread in many shapes.
When it is a candy store with thousands of colorful jelly beans.
Or a hotel lobby with a finely crafted, inlaid-oak registration desk.
Steve Albers' Fullerton firm designed sales offices with all these themes, contending that "a bedroom is a bedroom, but a sales office can be anything."
And when it is something more than an office, it is memorable.
"Prospective buyers get their first impression from the sales office, and we make sure it is unforgettable," he said.
"If the decorated models are all designed to appeal to the same market segment, the sales office center can be unique without overpowering the models. When prospects go home, they differentiate the 15 or 20 models they toured that day by the theme of the sales office."