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Price Isn't All on Autos

October 05, 1986

Robert Curlender wonders why car buyers do not complain about the prices charged by Japanese car dealers ("Uproar Over Pricing by Some Domestic Car Dealers Is Unfair," Letters, Sept. 14).

Curlender should understand that money is not always the reason for purchasing a vehicle. The attitude of both the American manufacturers and dealers is apparent in his comments.

I have bought import cars since 1972. Why? Because they offer a superior product, and the dealers I have dealt with are concerned about their product and repeat customer business.

If Mr. Curlender and all American manufacturers would realize that a superior product and after-sales support are more important than a merely adequate product and reduction in the cost/interest ratio, they would have increased sales and garner the customer loyalty they require and desire.

WILLIAM ZEILINGER

Signal Hill

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