Just another opening night in Costa Mesa? Maybe to the uninitiated. But the new Broadway department store opening Saturday night at South Coast Plaza was a social circuit must.
Henry and Renee Segerstrom were there, of course. And so were Costa Mesa city officials including Mayor Norma Hertzog and Councilwoman Arlene Schaefer, South Coast Repertory guilds president Caroline Le Plastrier and Norma McGrody of the Newport Beach Junior League. Mike and Ann Dixon (he co-chaired the event for the guilds' Cabaret chapter) were there. Miss America, Kellye Cash, and H. Michael Hecht, the Broadway's chief executive officer, were also both on hand.
About 3,000 people--most in black tie and beaded evening wear--attended the debut, which doubled as a fund-raiser for three local philanthropies: the Cabaret chapter of the Orange County Performing Arts Center, the guilds of South Coast Repertory and the Junior League of Newport Beach, which each stood to pull in $15,000 from the evening's events.
The crowd, which quickly occupied all three floors, alternately munched on Texas-style Mexican fare near the racks of Ton Sur Ton, dined at tables displaying dinner suits and tried to get the live mannequins to giggle.