The All-American Sports Club couldn't figure out a way to bring Burbank to the beach, so it brought the beach to Burbank.
As part of its grand opening, the sporting goods store at 1000 N. San Fernando Road has created a beach volleyball court in its parking lot by dumping 150 tons of washed plaster sand onto the asphalt.
With a foot of sand under them, four two-man teams--including the No. 1 money winner on this year's pro beach tour, Sinjin Smith and Randy Stoklos--will compete this morning in the first of four tournaments that is being billed as "The Sand Lot Challenge."
Other "beach" tournaments are scheduled for Torrance, Sacramento and San Bernardino.
"We're starting in California, so it made a lot of sense to hook up with a progressive program like beach volleyball," said Richard Maertz, a marketing consultant for the company, which expects to open 18 stores in the next year. "This will set us off from whatever competition we may have."