Film colorization, under increasing attack, is trying hard to get the good words out.
Publicity firm of Solters, Roskin and Friedman was hired by Hal Roach Studios--which has copyrighted the term colorization --to handle p.r. duties. Rob Word, senior Roach veep of creative affairs, said he hired Solters merely to set up interviews "so I could communicate how important this process is." And a Solters spokesman claimed, "It's not a tough account. All the arguments really melt in the face of logic."
But Rogers & Cowan has abandoned publicity chores for Color Systems Technology Inc., which colors black-and-white films for Ted Turner. They quit after only a month.
"He (Warren Cowan) didn't want to take our money when everybody was already doing a story on us," said Charles Powell, Color Systems exec v.p.