NEW YORK — As expected, the tradition-breaking election night program mix of politics and entertainment by NBC and ABC left CBS and its old-guard ways a distant third in national ratings, A.C. Nielsen Co. figures showed Friday.
But CBS News president Howard Stringer wasn't dismayed by the ratings for his network. Instead, he said he was pleased that many critics had praised CBS for being the only one of the Big Three to do things the old-fashioned way--by airing full prime-time coverage of Tuesday's election night returns.
"I'm proud of everybody here and I'm proud of the network," he added. "If (ratings) numbers are the only thing we're about, we might as well get out of the business."
The final tally showed that ABC, which interspersed its election night coverage with "Growing Pains" and the hit "Moonlighting," won the ratings race, averaging a 15.8 rating and a 25% share of the estimated audience.