Beverly Hills real estate executive Brian Hersch admired the success of the Trivial Pursuit board game so much that he went out and devised his own trivia game. After spending two years and $200,000 on the project, Hersch's game--Out of Context--is arriving on shelves of book shops and toy stores.
So far, Hersch has received orders for 300,000 games, and he expects to sell as many as 1 million by the end of the Christmas season. That's not a whole lot, compared to the 35 million Trivial Pursuit games sold in the United States in 1984, but Hersch is pleased.
"I've recovered my investment several times over," he says.
The game is manufactured and marketed by Western Publishing Co., which is giving Hersch a 15% royalty on sales. The game retails at prices between $27.95 and $42.95, Hersch said.
Hersch, who took a hiatus from the family real estate business, Hersch & Co., to develop the game, said he believes the success of Trivial Pursuit can be duplicated. A marketing study he commissioned concluded that mortgage payments and other family expenses meant that young couples had small entertainment budgets. These "house-locked" couples would be willing to buy a game that was challenging and fun, the study said.