The Golden Triangle's growing wave of business travelers has even changed the way the storied La Valencia does business.
Briefcase-toting executives in pinstripes will not replace well-heeled vacationers at the hotel that was completed in 1928, but during the winter and early spring, business travelers now account for half of the hotel's business. Just a few years ago, the pinstripe set generated only a third of the hotel's guests, according to La Valencia Managing Director Patrick Halcewicz.
La Valencia recently spent $4 million on a subtle interior and exterior renovation that was designed to please longtime guests--who often book rooms by the month--as well as woo the business types who generally stay for just a few nights.
La Valencia's face lift was in part prompted by an "increase in the number of elite (business) people who want an elegant hotel," Halcewicz said. "They love (La Valencia) because they want the best."