Rodeo Drive merchants will open Sunday afternoon for holiday shopping and will donate 10% of the day's proceeds to Beverly Hills' financially troubled schools, spokesmen told the City Council Tuesday.
Singers and a marching band from Beverly Hills High School will provide entertainment, and poster art by grade school students will be on display.
Immediately after the announcement, Councilman Max Salter donated $11,918.29, the remainder of his campaign fund, to the Beverly Hills Education Foundation, saying, "The one thing we want to do is preserve the quality of our schools."
The foundation raised $135,000 at a Day in the Park carnival Oct. 14. It hopes to raise $750,000 to help the Beverly Hills Unified School District overcome financial restrictions resulting from Proposition 13 and court decisions that have limited the community's ability to raise taxes.