VIDEORGY: How do you make a music clip of Huey Lewis & the News' "Hip to Be Square" exciting? Hand over the reins to Godley and Creme, videoland's most innovative directorial team, who have worked their magic on such pop artists as Herbie Hancock, Lou Reed, the Police and Duran Duran. The video wizards have transformed the most cliched setting of all--a lip-synced performance video--into a video joy ride by shooting the entire clip through an endoscope, a fiber-optics surgical camera normally used by doctors eager to get an inside look at hernias and blown-out knees.
The result is a magical mystery tour of wild, swooping close-up shots of the band which make it look as if the camera were mounted on the wings of an inquisitive fly buzzing about two inches away from Huey Lewis' nose. The camera's bizarre perspective gives every shot a fresh spin. Seen in huge close-up, the neck of a guitar looks like a jet landing strip. The sax player's three-day stubble resembles an Amazon jungle. The mouth of a saxophone has the subterranean contours of a darkened cave. And don't miss the sequence where the camera darts in and out of Huey's mouth while he's crooning the chorus--it's the first shot in video history that looks like it's from the point-of-view of a Fudgesicle.