Is there already something trendier than fashion videos? Although people have become blase about MTV-style presentations of fashion on tape, they're beginning to take notice of live fashion performances.
The fashion performance contrasts markedly to the traditional fashion show. Instead of featuring clothing on gorgeous models, a performance highlights a story line and characters, and the clothing becomes of secondary importance.
Three California Stores
Consider the performance recently presented by Politix, a London-based wholesale menswear company, which operates three retail establishments in Southern California.
The stage was set--a rumpled bed, an armoire filled with the season's trendiest menswear. The cast included a handful of male models, clad first in only boxer shorts and matching bikini briefs, and a chain-smoking woman, the obvious object of these men's attention.
As our heroine blew smoke rings in the air, the male harem repeatedly changed clothes, going from chic to chic-er right before the audience's eyes.