You may be tired of "Rocky" sequels, but here's a rocky story that you won't want to miss: It's about a rock that prevents body odors. Yes, that's right, the latest, hottest, trendiest deodorant around is an opalescent stone made from mineral salts.
At a steep $15 a stone, you'd think "Le Crystal Naturel" (from France) would appeal more to the wealthy than the trendy. After all, when's the last time you paid $15 for a deodorant? But, sales are rock solid.
"I can't keep them in stock, everybody wants them," says Christina DeCarmen, cosmetics manager at I. Magnin in Sherman Oaks. "At first, I wasn't sure how it would do, it was strange, and the price was high, but the longevity of the product and the fact that it's chemical-free appeals to people. I think most people in the Valley are very health conscious."
Completely natural, the crystal in question--which is free from perfumes as well as chemicals--should be run under water before application. The natural mineral salts prevent odorous bacteria from forming.