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Saturday Letters : Waves

February 21, 1987

I'd like to say how much I enjoy the exciting new format now being featured on "the Wave/94.7" (formerly KMET). I'd like to express how much I enjoy the charming little vignettes, the musical selection and the lack of air personalities. I'd like to, but that would be an incredible misstatement of fact.

I was rather mystified by the "logic" used in the formulation of this new sound until I reviewed Calendar's articles on the change ("The KMET-FM Story: Reflections of a Fallen Format," Feb. 10).

Now I understand . . . research done in New Jersey, David Letterman's talent coordinator as a consultant . . . of course, this is Stupid Radio Tricks! One can only hope that the genius behind this travesty of programming wakes up and discovers their error before the Arbitron hole they've started digging becomes insurmountable.

In the words of KTWV management, this format affects people "below the neck," which is unfortunate since most people make listening decisions above the neck. To any hope of measurable audience, "Wave" goodby.

KEITH HARRIS

Anaheim

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