What does a fishing competition in the Bahamas have in common with a softball game at Birmingham High?
Celebrities . . . and David Mirisch.
Mirisch, president of a Beverly Hills-based international promotional firm, produces celebrity sports events for charity and nonprofit organizations. He has more than 1,000 celebrities on file who compete in a wide variety of sports.
"The day of the black-tie fund-raiser is over," Mirisch said. "Celebrities love sports competition. They'd rather play tennis or basketball. The concept is working well all over the United States."
Celebrities are paid nothing, Mirisch said, to participate in his promotions, which vary from basketball and bowling to rafting.
Nearly $4 million has been raised for charity during his past 250 events, said Mirisch, who has 35 events scheduled this year.