The City of Orange will be $10,000 poorer because it would not allow an advertising company to put up billboards--at least for the time being.
A federal judge fined the city that amount last week for failing to obey his September order to allow National Advertising Co., based in Illinois, to erect 11 billboards in commercial and industrial areas along the Orange Freeway and on Chapman and Tustin avenues.
City officials had imposed a ban on billboards and then, after U.S District Judge Terry J. Hatter Jr. declared that ordinance unconstitutional, denied the company permission to put up the billboards on the grounds that they violated city restrictions on signs. The city asked the U.S. Supreme Court to overturn Hatter's ruling, but the high court refused to hear the case and Hatter's previous order to process the permits stands.
Gary Mobley, an attorney for National Advertising, argued that the sign ordinance was never meant to control billboards, but rather signs outside shops.