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The Nation

May 12, 1987

New York unveiled a series of ads, aimed mostly at heterosexuals and especially at women, promoting the use of condoms to battle the spread of AIDS. One newspaper ad shows a woman's purse with the contents, including two condom packets, spilled out. "Don't go out without your rubbers," is its message. Mayor Edward I. Koch announced the campaign, featuring 30-second television spots, seven print ads and four radio spots, with the theme: "AIDS. If you think you can't get it, you're dead wrong."

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